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Brand Marketing Specialist: Cosmetics Company
Full-time | Makati City, Metro Manila
Summary
The Brand Marketing Specialist position is responsible for the development and implementation of the marketing strategy for new brands. It involves executing day-to-day marketing programs and activities to meet the organization’s short and long-term business objectives.
Duties and Responsibilities
Product Specialist
- Implement assigned marketing activities/campaigns across channels (ETC, OTC, and modern trade).
- Develop campaigns tailored to local market needs.
- Ensure seamless execution of promotions and advertisements.
- Develop and execute price strategy including discounts and trade promotions.
- Analyze competitors’ pricing models.
- Propose attractive promotions to boost sales and brand visibility.
- Develop and manage promotional materials (gimmicks, brochures, posters, standees, POS materials).
- Ensure alignment with brand identity.
- Coordinate with local suppliers for timely production and distribution.
- Conduct regular surveys to understand customer insights and identify new brand opportunities.
- Identify market gaps and propose product ideas.
- Use data to refine marketing strategies.
- Assist Business Unit Manager in developing promotional strategy and business plans.
- Provide market insights and competitor analysis.
- Support goal setting and planning.
- Act as brand representative through presentations, training, and online activities.
- Host webinars and training sessions.
- Engage with the community to build brand trust.
- Build relationships with KOLs such as doctors and dermatology experts.
- Identify and onboard influencers and experts.
- C
- Collaborate with internal teams to align marketing activities with business goals and compliance requirements.
- Coordinate with sales, supply chain, and other departments.
- Ensure regulatory and company compliance.
- Handle internal marketing processes such as reporting and budget tracking.
- Prepare campaign performance and ROI reports.
- Track expenses within budget.
- Collaborate with Vietnam teams to align strategies and improve local campaign effectiveness.
Qualifications
- Bachelor’s degree, preferably in Pharmacy or Marketing.
- At least 1 year experience in marketing research.
- Strong analytical skills.
- Good communication, presentation, networking, and influencing skills.
- Innovative and creative thinking.
- Strong ability to execute marketing activities and manage projects.
- Knowledge of cosmetics ingredients and formulations.
- Understanding of skincare procedures and routines.
- Think Strategically — plan long-term to inspire execution excellence.
- Consumer Focus — understand insights and apply them to marketing strategies.
- Results Driven — continuously improve performance and value creation.
- Collaborate transversally — work effectively across teams and stakeholders.